A transmedia campaign I created to raise awareness of Campaign Against Living Miserably, a charity dealing with male suicide, the biggest killer of young men in the United Kingdom. I wanted to draw people's attention to the vast opportunities for positive emotional channels in creativity by exploring the idea with a range of people in the arts. As part of the project, we released a charity album featuring The Strokes, The libertines, Reverend and the Makers, The Hyena Kill and many other new bands.

Photography by Danny Allison, album composed by Dirty Freud, design by Sam Price, poster design by Laura Hawkins.

 

Xpress CALM campaign, illustration, art direction, drawing, creativity, mental health, line drawing, graphic design, charity album, album art

Xpress CALM campaign, illustration, art direction, drawing, creativity, mental health, line drawing, graphic design, charity album, album art

Xpress CALM campaign, illustration, art direction, drawing, creativity, mental health, line drawing, graphic design, charity album, album art

Xpress CALM campaign, illustration, art direction, drawing, creativity, mental health, line drawing, graphic design, charity album, album art

Xpress CALM campaign, illustration, art direction, drawing, creativity, mental health, line drawing, graphic design, charity album, album art

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